If you want to get off on the right food with social media marketing, just act like you know what you are doing until you become successful. Know what your competitors do in their campaigns and know what is working for them. Look up their social profiles, the type of specials they have, and the messages that they post.
Get a popular blogger to write on your website or you can guest blog somewhere else. Both avenues can bring increased traffic to your website. If you are ever invited to guest blog somewhere else, make sure you can get a back link out of the deal. Also, let the blogger do the same. This relationship is mutually beneficial, so as long as you're allowing a link, they should have no trouble also allowing a link.
Continually interact with your customers. If you have something relevant to say on their Facebook statuses or other posts, go for it. Just don't interfere with personal discussions. If someone is discussing an issue that is related to your business, then you can contact them.
Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. These tools will help you find users in your target audience, and identify those users who are most influential. You should be able to establish a list of people you should follow, hoping that they will subscribe to your updates too.
If you really want to bond with your Twitter followers and pick up a larger base, placate them by mentioning them often in your tweets and posts. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.
Add new postings to Twitter whenever you can so that new material does not go unnoticed. Twitter is all about volume. You need to make a lot of high quality posts to get seen. When your posts are short, you can make multiple updates from a single event.
Do not expect immediate results. It takes time to develop your strategy for social media marketing. Before launching any big campaigns, you need a sizable following first. Talk about your social media marketing campaign via your other marketing tools.
Consider a giveaway for your profile on the social media sites. Getting something for free is an opportunity that few will want to pass up. There are many social media profiles that lists freebies. Once you have located several sites, post a back-link to your freebie page.
You should be capable of using many of the tips or advice learned here to put together a great marketing plan that will really blow away your competition. You should be aware that you must constantly update your marketing strategy since the Internet is always evolving.